Changing the commercial real estate landscape, with Louis Cirignano and Jim Sylvia

Changing the commercial real estate landscape, with Louis Cirignano and Jim Sylvia

May 1, 2026

We just released Episode 8 of The Morning p!ng, and it’s a deep dive into the part of our business that usually happens behind closed doors: the real estate strategy.

Most retail companies are locked into massive, expensive storefronts with high overhead and 18-month build times. We’re doing the opposite.

In this episode, Jane and Rob are joined by two real estate experts and p!ng advisors:

  1. Jim Sylvia (JSylvia Advisory Services): A development veteran who has managed 60 million sq. ft. of retail.

  2. Louis Cirignano (The Synergy Group): A specialist in land acquisition and mixed-use zoning.

Jim and Louis break down why our 120 sq. ft. footprint is a total game-changer for landlords and investors. Because we require no water or sewer hookups, we can unlock "dead space" that was previously impossible to monetize.

Here is what we cover: